Trend Analysis
Every nutrition trend arrives with a marketing story attached. This is where that story gets separated from what the evidence base actually supports — and, sometimes, the trend holds up better than expected.
Intermittent Fasting
An umbrella term for eating patterns that restrict eating to specific windows or days — most commonly 16:8 daily time-restricted eating, or 5:2 (two reduced-calorie days per week) — marketed for weight loss and broader metabolic and longevity benefits beyond simple calorie reduction.
Collagen Supplements
Hydrolysed collagen powder or capsules, marketed for skin elasticity, joint comfort, and 'anti-aging' benefits, usually sourced from bovine or marine collagen and broken down into peptides for absorption.
Creatine for Non-Athletes
Daily creatine monohydrate supplementation, historically a strength-athlete staple, now marketed broadly for general health, cognition, and healthy aging in people who don't lift competitively at all.
